Rich Snippets
Usually, results that appear on the search engine page each time a user types in a keyword or bundles of sentences on Google contain the Search title, the URL as well as a Meta description. The search title on google usually appears as a blue color, and the URL green. However, some sites typically appear with other specific information apart from these three, and this is known as Rich Snippets.
What Are Rich Snippets?
Rich snippets can be defined as additional information apart from the three features mentioned above, that appears on the Search Engine Result Page of a user. Google, as well as other search engines, pick rich snippets from structured data markup which are additional details added to existing HTML of a web owner.
Depending on the content of the website, Rich snippets can appear as reviews, products, videos, pictures, prices as well as other features, which makes the user understand the content on each site better.
SEO Basics What Are Rich Snippets?
In line with Search Engine Optimization, rich snippets are useful in increasing the Click-through rates of website owners. This is because the details displayed by rich snippets help users understand the content on the website better. Users can then click through more, which can then increase traffic to the site and reduce the bounce rate.
How Do You Get Rich Snippets?
Google picks the rich snippet from Structured Data Markup, also known as Schema Markup, which are codes on HTML, which gives precise information which google interprets and then displays.
Structured Data Markup involves the (which determines the scope of the subject matter to be displayed), the (which states whether it is a review, person or product) and (which gives the specific properties of the snippet).
All these can be confusing for website owners who do not use WordPress; they should contact their web developers.
For those websites built on WordPress, several plugins are available to make the work easier. All-in-one schema.org is one of them, and this plugin helps correctly place this structured data markup for easy identification on google.
What Are The Benefits Of Rich Snippets?
- Rich snippets help users understand the details on each site quicker and better.
- They increase the click-through rate and reduce the bounce rate of any website using rich snippets
- Although using rich snippets does not ultimately guarantee to rank on search engine result pages, in the long run, this will eventually happen since the traffic to the website has increased.
Top 5 Benefits Of Including Schema Markup In Your Website
Schema markups are very beneficial in any website, whether new or old. The benefits are highlighted below:
- It helps Google understand the snippets you want to display on the search engine result page, hence making your site easier to understand.
- Schema Markup helps you include specific SEO keywords, which can cause your content to rank faster on search engines.
- Schema markup increases your click-through rate as users quickly get interested in the details being displayed and will want to learn more.
- Increase click-through rate will eventually lead to an increase in traffic, which is a good one for your site, especially if you are selling a product or rendering services.
- Increase in traffic ultimately helps you rank on google. Google identifies that users prefer the content on your site to the other ones and hence ranks your content.
